The digital edge for SMEs

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“SMEs should brave the digital shift because that’s where everyone is. Most customers are online and especially in the Philippines, people don’t always have the time to go out to a brick and mortar store.”

MANILA, Philippines — Some business owners look at going digital as an opportunity only for the tech savvy, but what they may not realize is that shifting to digital can mean bigger returns and better engagement. (Read: Unexpected upsides to taking your business online)

Essentially, going digital is all about being where your customers are and as an entrepreneur, it should be top priority. Rappler Business columnist, Ezra Ferraz explains that, “SMEs should brave the digital shift because that’s where everyone is. Most customers are online and especially in the Philippines, people don’t always have the time to go out to a brick and mortar store.”

(Read: Let your business ride the digital wave) He goes on to say that with today’s technology, businesses have the chance to go nationwide and reach the farthest provinces, without the expensive overhead cost.

It could be a little intimidating at times, but the benefits far out weigh any disadvantages. For those who are ready to take the plunge, here are some things to keep in mind.

Read full article on Rappler.com

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